The Ghost in the Museum Website: Investigating the General Public's Interactions with Museum Websites
The Ghost in the Museum Website: Investigating the General Public's Interactions with Museum Websites
复制标题
博物馆网站中的幽灵:调查公众与博物馆网站的互动
DOI:
10.1007/978-3-319-67008-9_34
复制
发表时间:
2017
影响因子:
1
通讯作者:
J. Foster
中科院分区:
文献类型:
--
作者:
David Walsh;M. Hall;Paul D. Clough;J. Foster
Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 s and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum web-site is required. Existing models for museum web-site users tend to focus on a small number of groups or provide little detail in their definitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded definitions for the user group’s motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly define these two groups.