Message Convergence as a Message-centered Approach to Analyzing and Improving Risk Communication
Message Convergence as a Message-centered Approach to Analyzing and Improving Risk Communication
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DOI：
10.1080/00909882.2013.844346
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发表时间：
2013-11-01
影响因子：
2.3
通讯作者：
Millner, Alyssa G.
中科院分区：
文献类型：
--
作者：
Anthony, Kathryn E.;Sellnow, Timothy L.;Millner, Alyssa G.
本研究介绍了信息融合框架，最初建立的佩雷尔曼和Olbrechts-Tyteca，作为理解和分析的过程中，通过观众同时破译多元意义的多个来源典型的危机事件的手段。强调佩雷尔曼和Olbrechts-Tyteca的概念的多元化，该框架建立了三个命题：专注于源的可信度，源收敛的意义，源收敛的整个危机的演变。这些命题适用于焦点小组观察一系列模拟电视报道模拟危机产生的成绩单。与会者在区分来源及其可信度、确认和评价共同点以及观察这些共同点如何随着危机的发展而增强或丧失力量或说服力方面表现出色。该框架被视为一个实用工具，可用于在危机发生前评估一个组织的信誉和关系，并监测传统媒体和社交媒体对危机的报道。
This study introduces the message convergence framework, initially established by Perelman and Olbrechts-Tyteca, as means for comprehending and analyzing the process through which audiences simultaneously decipher pluralistic meaning from multiple sources typical of crisis events. Emphasizing Perelman and Olbrechts-Tyteca's concept of plurality, the framework establishes three propositions: focusing on source credibility, significance of source convergence, and the evolution of source convergence throughout the crisis. The propositions are applied to the transcripts generated by focus groups that observed a series of simulated television reports about a mock crisis. Participants performed well in distinguishing among sources and their credibility, in recognizing and evaluating points of convergence, and in seeing how these points of convergence gain and lose strength or persuasiveness as the crisis unfolds. The framework is seen as a practical tool for assessing an organization's credibility and relationships prior to a crisis and for monitoring coverage of crises in both traditional and social media.