Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study
Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study
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需要定位作为议程设定效果的预测因子：来自两波小组研究的因果证据
DOI：
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发表时间：
2008
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影响因子：
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通讯作者：
Jörg Matthes
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文献类型：
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作者：
Jörg Matthes
本文的目的是在一项以议程设置为背景的研究中检验Matthes（2006）的新的定向需要（NFO）量表，并探讨NFO在议程设置的第二个层次中的作用。关于失业问题的小组调查与对电视和报纸报道的广泛内容分析相结合。研究结果表明，NFO导致增加的感知媒体的显着性的问题，并通过这样做，它促进了（第一级）的新闻媒体设置功能。然而，虽然第二层次的广告设置效果发生，NFO没有影响感知媒体显着性的情感问题属性。可以得出结论，NFO解释的信息寻求量，但不是情感基调，个人正在寻找的信息。
The purposes of this article are to test the new need for orientation (NFO) scale by Matthes (2006) in an agenda-setting study, and to explore the role of NFO for the second level of agenda setting. A panel survey on the issue unemployment was combined with an extensive content analysis of TV and newspaper coverage. The results show that NFO leads to an increase in the perceived media salience of the issue, and by doing so, it fosters the (first-level) agenda-setting function of the news media. However, although a second-level agenda-setting effect occurs, NFO has no influence on the perceived media salience of affective issue attributes. It can be concluded that NFO explains the amount of information seeking, but not the affective tone of the information that individuals are looking for.