Big data for business management in the retail industry
Big data for business management in the retail industry
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DOI：
10.1108/md-07-2018-0829
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发表时间：
2019-09-12
影响因子：
4.6
通讯作者：
Ciampi, Francesco
中科院分区：
文献类型：
--
作者：
Santoro, Gabriele;Fiano, Fabio;Ciampi, Francesco
本文旨在阐明大数据部署如何改变组织实践，从而在特定行业（零售业）中产生潜在效益。设计/方法/方法为了实现论文的目标，作者对意大利四家零售商的营销经理进行了几次半结构化采访，并研究了二级数据，以更广泛地了解组织中的大数据部署。结果-数据分析有助于确定与大数据部署，数据收集方法，所需的能力和数据共享方法相关的具体方面。独创性/价值-尽管越来越多的兴趣在大数据在各个领域的研究，仍然很少有实证研究大数据部署在组织中的管理领域，甚至更少的具体部门。这项研究为零售业大数据分析的特定领域提供了证据。
Purpose The purpose of this paper is to shed light on how big data deployment transforms organizational practices, thereby generating potential benefits, in a specific industry: retail. Design/methodology/approach To achieve the paper's goal, the authors have conducted several semi-structured interviews with marketing managers of four retailers in Italy, and researched secondary data to get a broader picture of big data deployment in the organizations. Findings Data analysis helped identify specific aspects related to big data deployment, data gathering methods, required competences and data sharing approaches. Originality/value Despite the growing interest in big data in various fields of research, there are still few empirical studies on big data deployment in organizations in the management field, and even fewer on specific sectors. This research provides evidence of specific areas of analysis concerning big data in the retail industry.