Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation
Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation
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DOI：
10.1016/j.im.2007.11.001
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发表时间：
2008-01-01
影响因子：
9.9
通讯作者：
Lin, Judy Chuan-Chuan
中科院分区：
文献类型：
--
作者：
Hsu, Chin-Lung;Lin, Judy Chuan-Chuan
最近，博客的数量急剧增加;然而，很少有关于人们参与博客活动的动机的报道。基于理性行动理论，我们建立了一个包含技术接受、知识共享和社会影响的模型。一项对212名博客参与者的调查发现，该模型得到了强烈支持。结果发现，易用性和享受，知识共享（利他主义和声誉）的积极相关，对博客的态度，并解释了78%的方差。另一方面，社会因素（社区认同）和对博客的态度显着影响博客参与者的意图，继续使用博客。它们共同解释了83%的博客意图差异。(C)2007 Elsevier B.V保留所有权利。
Recently, there has been a dramatic proliferation in the number of blogs; however, little is published about what motivates people to participate in blog activities. Based on the theory of reasoned action, we developed a model involving technology acceptance, knowledge sharing and social influences. A survey of 212 blog participants found strong support for the model. The results indicated that ease of use and enjoyment, and knowledge sharing (altruism and reputation) were positively related to attitude toward blogging, and accounted for 78% of the variance. On the other hand, social factors (community identification) and attitude toward blogging significantly influenced a blog participant's intention to continue to use blogs. Together they explain 83% of the variance of intention to blog. (C) 2007 Elsevier B.V All rights reserved.