Identifying consumer review through web design and online advertisement in online shop
Identifying consumer review through web design and online advertisement in online shop
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通过网页设计和网上商店的在线广告识别消费者评论
DOI：
10.5267/j.ijdns.2020.6.004
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发表时间：
2020
期刊：
影响因子：
--
通讯作者：
A. Wardhani
中科院分区：
文献类型：
--
作者：
A. Wardhani
文章历史记录：收到日期：2020年5月20日收到修订格式：2020年5月29日接受：2020年6月9日在线提供：2020年6月9日过去的几项研究已经审查了许多因素，这些因素成为客户通过在线网站进行交易的考虑因素。在本研究中，研究者调查是否消费者评论，网页设计和在线广告变量是重要的客户通过电子商务进行交易。本研究之结果可供网路购物网站业者参考，以决定未来之策略。同时，本研究的结果也希望能为未来从消费者评论、网页设计和在线广告的角度对电子商务进行研究提供参考。此外，在分析受访者的特征，研究者运行SPSS软件和分析数据，研究者运行PLS 3.0。然后，以问卷发放的形式对过去经常通过网上购物网站进行交易的受访者进行调查。研究发现，消费者评论、网页设计和网络广告对网络购买意愿有影响。© 2020由作者;持牌人生长科学，加拿大。
Article history: Received: May 20, 2020 Received in revised format: May 29, 2020 Accepted: June 9, 2020 Available online: June 9, 2020 Several studies in the past have reviewed numerous factors that become the consideration of the customers in performing transactions through online sites. In this study, the researcher investigates whether consumer review, web design and online advertisement variables are important for customers in performing transaction through e-commerce. The results of the study contribute for the providers of the online shopping sites in defining the future strategies. At the same time, the results of the study are also expected to provide contributions for the future studies that focus on the ecommerce from the perspective of consumer review, web design and online advertisement. Furthermore, in analyzing the respondents’ characteristics the researcher runs the SPSS Software and for analyzing the data the researcher runs the PLS 3.0. Then, the survey technique in the form of questionnaire distribution implemented toward the respondents who used to perform transactions through online shopping sites. The research finds that consumer review, web design and online advertisement influence on online purchase intention. © 2020 by the authors; licensee Growing Science, Canada.
影响因子：
4.7
作者：
Ali, Faizan
通讯作者：
Ali, Faizan