Perception of fashion sustainability in online community
Perception of fashion sustainability in online community
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DOI：
10.1080/00405000.2013.866334
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发表时间：
2014-05
期刊：
影响因子：
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通讯作者：
Bin Shen;Jin-Hui Zheng;Pui-Sze Chow;Ka-Yan Chow
中科院分区：
文献类型：
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作者：
Bin Shen;Jin-Hui Zheng;Pui-Sze Chow;Ka-Yan Chow
可持续性问题是时尚行业的关键问题，受到了消费者的广泛关注。本文利用2004年至2012年两大在线时尚论坛的二手数据，调查了人们对可持续时尚关注的变化。我们的分析采用了跨时间的方法，结果反映了关于可持续时尚的论坛讨论随着时间的推移而发生了变化。可持续生产和再制造、绿色信息共享、绿色态度和绿色教育等话题在2000年代中期曾一度成为热门话题，但最近绿色营销成为主要焦点。我们的研究结果表明，时装零售商提供绿色信息是教育消费者和提高他们对可持续发展重要性的认识的一种方式。也有利于激发消费者对可持续时尚的购买决策。研究结果为从业者更好地发展和促进可持续时尚提供了行业见解。
The issue of sustainability is crucial in fashion business and has received considerable attentions from the consumers. In this paper, we investigate the change in people’s concerns on sustainable fashion by using secondary data collected from two major online fashion forums from 2004 to 2012. Our analysis is taken by a cross-time approach and the results reflect that forum discussions over sustainable fashion have changed over time. While topics on sustainable production and remanufacturing, green information sharing, and green attitude and education once received heated discussions in the mid-2000s, green marketing has become the main focus lately. Our results imply that provision of green information by fashion retailers is a way to educate consumers and improve their awareness in the importance of sustainability. It is also beneficial to stimulate consumers’ purchase decision of sustainable fashion. The findings provide industry insights for practitioners to better develop and promote sustainable fashion.