Publishing Flow
Publishing Flow
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发表时间：
2006
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通讯作者：
Derek Kompare
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作者：
Derek Kompare
50多年来，商业电视一直是一种流动媒体，其前提是向广告商出售时间（和表面上的观众）。相比之下，电影行业一直以出版商的身份运作，向影院出售或出租其个人媒体产品。在家庭录像时代，当电影工业将重点转向录像机时，电视仍然依赖于广告，在视频软件市场上只占有很小的份额。然而，越来越多的公司协同作用和DVD技术的迅速崛起，促使出版作为电视发行和接收的另一种手段的做法。这篇文章探讨了为什么电视在VHS上没有成功，而被DVD所改变。尤其是2000年福克斯公司推出的《x档案》第一套DVD套装，它将电视连续剧重新定义为可收藏的物品，在电视和观众之间建立了一种新的商品关系。
Commercial television has functioned as a flow medium for more than fifty years, premised on the sale of time (and ostensible viewers) to advertisers. By contrast, the film industry has operated as a publisher, selling or renting its individual media products to theaters. During the home video era, while the film industry shifted its focus to the VCR, television remained reliant on advertising and has held only a marginal presence in the video software market. However, increasing corporate synergy and the swift rise of DVD technology have prompted the practice of publication as an alternative means of television distribution and reception. This article explores why television did not succeed on VHS but has been transformed by DVD. The DVD box set in particular, as introduced with Fox’s first set of The X-Files in 2000, has reconceived television series as collectible objects, fostering a new commodity relationship between television and its viewers.