An empirical study of the factors affecting social network service use
An empirical study of the factors affecting social network service use
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DOI：
10.1016/j.chb.2009.04.011
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发表时间：
2010-03-01
影响因子：
9.9
通讯作者：
Wen, Yixing
中科院分区：
文献类型：
--
作者：
Kwon, Ohbyung;Wen, Yixing
社交网络服务正在成为一项很有前途的IT业务，一些服务已经商业化提供，例如Facebook、Cyworld和校内网。然而，目前尚不清楚哪些潜在受众群体将成为社交网络服务的主要参与者。此外，显示个人如何实际决定开始使用社交网络服务的过程可能与当前基于网络的社区服务有所不同，因此，本文的目的是双重的。首先，我们实证研究个人特征如何影响社交网络服务的实际用户接受度。为了检查这些个体特征，我们应用技术接受模型（TAM）来构建一个修正模型，该模型侧重于三种个体差异：社会认同、利他主义和远程呈现，以及一种感知结构：感知鼓励，这是从心理学研究中引入的。接下来，我们检查用户将目标社交网络服务视为面向人际关系的服务或面向任务的服务的感知是否可以成为感知构造和实际使用之间的调节因素。结果，我们发现感知鼓励和感知定向是影响社交网络服务实际使用的重要结构。 (C) 2009 年，爱思唯尔有限公司出版。
Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Xiaonei. However, it is not yet clear which potential audience groups will be key social network service participants. Moreover, the process showing how an individual actually decides to start using a social network service may be somewhat different from current web-based community services, Hence, the aims of this paper are twofold. First, we empirically examine how individual characteristics affect actual user acceptance of social network services. To examine these individual characteristics, we apply a Technology Acceptance Model (TAM) to construct an amended model that focuses on three individual differences: social identity, altruism and telepresence, and one perceived construct: the perceived encouragement, imported from psychology-based research. Next, we examine if the users' perception to see a target social network service as human relationship-oriented service or as a task-oriented service could be a moderator between perceived constructs and actual use. As a result, we discover that the perceived encouragement and perceived orientation are significant constructs that affect actual use of social network services. (C) 2009 Published by Elsevier Ltd.