Ignorance or Integration: The Cognitive Processes Underlying Choice Behavior
Ignorance or Integration: The Cognitive Processes Underlying Choice Behavior
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DOI：
10.1002/bdm.642
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发表时间：
2009-10-01
影响因子：
2
通讯作者：
Hochman, Guy
中科院分区：
文献类型：
--
作者：
Ayal, Shahar;Hochman, Guy
快速和节俭的启发式框架假设人类偏好的非补偿性工具（即，优先级试探法）和推断（即，最好的启发式）。根据这一框架，这些理论预测选择行为，以及模型的认知过程，这种行为的基础。目前的论文提出了两项研究，并列预测来自这两个简单的补偿原理与替代预测。相关的措施，包括反应时间，选择模式，置信水平和准确性更好地预测补偿指数比非补偿指数。这些发现表明，人们并不只依赖于有限的论据，而是倾向于将所有获得的信息整合到他们的选择过程中。这种倾向被复制，即使实验任务促进使用非补偿原则。我们认为，快速和节俭的预测只能在一定的条件下预测的最终结果，但即使在这些特定的情况下，他们是不适用的选择行为的过程。提出了一个更好地代表数据的选择行为的综合模型。版权所有（C）2009约翰威利父子有限公司
The fast-and-frugal heuristic framework assumes noncompensatory tools for human preferences (i.e., priority heuristic) and inferences (i.e., take the best heuristic). According to this framework, these heuristics predict choice behavior as well as model the cognitive processes underlying such behavior. The current paper presents two studies that juxtapose predictions derived from these two simple heuristics with alternative predictions derived from compensatory principles. Dependent measures that included reaction time, choice pattern, confidence level, and accuracy were better predicted by compensatory indices than by noncompensatory indices. These findings suggest that people do not rely on limited arguments only, but tend to integrate all acquired information into their choice processes. This tendency was replicated even when the experimental task facilitated the use of noncompensatory principles. We argue that the fast and frugal heuristics can predict the final outcome only under certain conditions, but even in these particular situations they are not applicable to the processes underlying choice behavior. An integrative model for choice behavior is proposed that better represents the data. Copyright (C) 2009 John Wiley & Sons, Ltd.