Modelling the intra-destination behaviour of cruise visitors based on a three-dimensional approach

Modelling the intra-destination behaviour of cruise visitors based on a three-dimensional approach
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DOI:
10.1016/j.jdmm.2020.100470
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发表时间:
2020-12-01
影响因子:
8.4
通讯作者:
Ivars-Baidal, Josep
Ivars-Baidal, Josep
中科院分区:
管理学2区
文献类型:
--
作者:
Navarro-Ruiz, Sandra;Casado-Diaz, Ana B.;Ivars-Baidal, Josep

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邮轮游客的目的地内行为通过采用包括空间移动、时间消耗和景点参与模式的整体视角扩展了空间行为框架。采用了多种方法,以收集和三角测量通过问卷调查、旅行日记和全球定位系统跟踪技术获得的不同数据。具体而言,这项研究是在城市的瓦伦西亚使用的样本503邮轮游客,一个统一的城市目的地和紧急地中海邮轮停靠港。研究结果揭示了五个目的地内的行为模式的基础上访问的旅游节点的数量(一个或多个)和进行的活动(主动或被动)。邮轮游客停留在一个单一的节点倾向于执行被动活动(全景和演示访问),而邮轮游客访问多个节点更喜欢结合联合收割机沉浸/主动活动和演示的节点内。此外,还强调了不同群体的概况之间的令人感兴趣的差异。这些研究结果对旅游目的地管理者预防潜在的负面影响具有现实意义。同样,三维的方法,提出了从游客-目的地-吸引力的关系和实证设计,可以加强未来的研究主题。
Intra-destination behaviour of cruise visitors expands the spatial behaviour framework by adopting a holistic perspective that includes spatial movement, time consumption, and participation patterns with attractions. A multi-method approach was employed in order to collect and triangulate different data obtained through questionnaires, trip diaries and GPS tracking technologies. Specifically, this research was conducted in the city of Valencia using a sample of 503 cruise visitors, a consolidated urban destination and an emergent Mediterranean cruise port of call. The findings revealed five intra-destination behaviour patterns based on the number of tourist nodes visited (single or multiple) and the activities carried out (active or passive). Cruise visitors who stayed in a single node tended to perform passive activities (panoramic and contemplative visits), while cruise visitors who visited multiple nodes preferred to combine immersive/active activities and contemplative ones within the nodes. Furthermore, interesting differences between the profiles of the different groups were highlighted. These findings have a practical significance for destination managers in order to prevent potential negative impacts. Likewise, the three-dimensional approach proposed that arises from the visitor-destination-attraction relation-ship and the empirical design can enhance future research on the topic.