Measuring experience economy concepts: tourism applications.
Measuring experience economy concepts: tourism applications.
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DOI：
10.1177/0047287507304039
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发表时间：
2007-01-01
影响因子：
8.9
通讯作者：
Jeoung, M. Y.
中科院分区：
文献类型：
--
作者：
Oh, H. M.;Fiore, A. M.;Jeoung, M. Y.
作者开发了一个测量尺度，利用Pine和Gilmore（1999）的四个领域的经验，适用于住宿，并可能，旅游研究在不同的目的地。作者以床和早餐行业为重点，进行了初步的定性研究和随后的实地调查，从床和早餐业主和客人那里收集数据，以开发和测试体验经济概念的拟议模型。所提出的测量模型包括四个领域的经验和四个理论上合理的法理后果。这些数据支持的四个领域的经验的维度结构，提供了经验证据，这些领域的面子和法理学的有效性和衡量新兴的体验经济概念和实践的起点住宿和旅游环境。作者讨论了如何测量规模可以进一步完善，目的地营销人员和未来的研究方向。
The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. The proposed measurement model includes four realms of experience and four theoretically justifiable nomological consequences. The data supported the dimensional structure of the four realms of experience, providing empirical evidence for both face and nomological validities of these realms and a starting point for measuring emerging experience economy concepts and practices within lodging and tourism settings. The authors discuss ways the measurement scale can be further refined for adoption by destination marketers and directions for future research.