Making a difference: ethical consumption and the everyday
Making a difference: ethical consumption and the everyday
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DOI：
10.1111/j.1468-4446.2010.01312.x
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发表时间：
2010-06-01
影响因子：
2.1
通讯作者：
Raisborough, Jayne
中科院分区：
文献类型：
--
作者：
Adams, Matthew;Raisborough, Jayne
我们日常的购物行为越来越多地被宣传为通过道德消费选择“有所作为”的机会。为了回应越来越多的工作，详细说明了“道德”和“消费”的具体协调方式，我们探讨了“道德”机会，如公平贸易产品的消费，是如何在日常生活中被认识、体验和接受的。这里的“日常”是通过一个特别委托的大众观察指令来处理的，这是一个由英国记者组成的志愿者小组。我们正在进行的主题分析，他们的自传体帐户的目的是探索一个复杂的不平衡的方式，“普通”的人经历和协商的呼吁，通过消费制定他们的道德代理。我们认为，如果我们要避免过度夸大道德消费中涉及的反射性和自我意识的敏感性，并坚持对道德自我表达的简化理解，那么将道德消费、道德义务和选择置于日常生活中是很重要的。
Our everyday shopping practices are increasingly marketed as opportunities to 'make a difference' via our ethical consumption choices. In response to a growing body of work detailing the ways in which specific alignments of 'ethics' and 'consumption' are mediated, we explore how 'ethical' opportunities such as the consumption of Fairtrade products are recognized, experienced and taken-up in the everyday. The 'everyday' is approached here via a specially commissioned Mass Observation directive, a volunteer panel of correspondents in the UK. Our on-going thematic analysis of their autobiographical accounts aims to explore a complex unevenness in the ways 'ordinary' people experience and negotiate calls to enact their ethical agency through consumption. Situating ethical consumption, moral obligation and choice in the everyday is, we argue, important if we are to avoid both over-exaggerating the reflexive and self-conscious sensibilities involved in ethical consumption, and, adhering to a reductive understanding of ethical self-expression.