The Meaning of Spa Tourism for Japanese
The Meaning of Spa Tourism for Japanese
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温泉旅游对日本人的意义
DOI：
10.1007/978-981-10-7980-1_7
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Kamata Hiromi
中科院分区：
文献类型：
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作者：
Kamata Hiromi
水疗中心是日本最受欢迎的旅游目的地之一，各个年龄段的男性和女性都喜欢参观这些目的地。国外和日本之前对水疗旅游的研究都将其归因于水疗中心可能带来的放松。然而，本章假设“放松”这个词对于日本游客来说与其他国家的游客有着不同的含义。例如，其他国家的人们大多出于医疗或健康原因去水疗中心，而日本的水疗旅游主要是为了娱乐。因此，本章讨论水疗旅游对日本人的意义，并试图发现以下内容：（1）游客的动机；（2）游客对水疗的假设以及访问国外水疗的意图。为了回答第一个问题，本研究进行了利益细分分析。与之前的研究一样，本章假设“放松”将是一个重要的动机。为了回答第二个问题，本章介绍了日本和国外游客对水疗中心的印象、日本和国际水疗中心认知的差异，以及日本游客在访问其他国家的水疗中心时面临的障碍。这两个问题共同有助于阐明日本水疗旅游和放松的含义，这对水疗行业具有重要意义。
Spas are among the most popular tourist destinations in Japan, and men and women of all ages enjoy visiting these destinations. Previous studies of spa tourism both abroad and in Japan attribute this to the relaxation possible at spas. However, this chapter hypothesizes that the wordrelaxationhas a different meaning for Japanese tourists than tourists in other countries. For example, while people in other countries mostly visit spas for medical or health reasons, Japanese spa tourism is mostly for pleasure. This chapter therefore discusses the meaning of spa tourism for Japanese and attempts to discover the following: (1) tourists’ motivations and (2) tourists’ assumptions regarding spas and any intention to visit spas abroad. To answer the first question, this study performs a benefit segmentation analysis. As in previous studies, this chapter hypothesize that ‘relaxation’ will be an important motivation. To answer the second question, this chapter describes tourists’ images of spas both in Japan and abroad, the differences in this perception of Japanese and international spas, and barriers Japanese tourists face when visiting spas in other countries. Together, these two issues help to clarify the meaning of spa tourism and relaxation in Japan, which has important implications for the spa industry.