Effects of Organizational Scheme and Labeling on Task Performance in Product-Centered and User-Centered Retail Web Sites
Effects of Organizational Scheme and Labeling on Task Performance in Product-Centered and User-Centered Retail Web Sites
复制标题
以产品为中心和以用户为中心的零售网站中组织方案和标签对任务绩效的影响
DOI：
10.1518/hfes.46.1.104.30390
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
Julian Sanchez
中科院分区：
文献类型：
--
作者：
M. Resnick;Julian Sanchez
随着公司通过网站增加信息的数量，至关重要的是，内容是通过适当的体系结构构建的。但是，资源限制通常会限制公司完全应用所有网页设计原则的能力。这项研究在对照研究中量化了两种主要信息体系结构原则的影响，该研究隔离了组织方案的增量影响并标记对用户绩效和满意度的标签。招募了60名具有广泛互联网和在线购物体验的参与者，以在原型零售购物网站上完成一系列购物任务。以用户为中心的标签为通过以公司为中心的方法获得的标签提供了可观的绩效和满意度。以用户为中心的组织不会提高性能，除非标签质量很差。重要的互动提出了针对网站设计中资源分配资源的具体指南。这项研究的应用包括用于任何商业应用程序，尤其是电子商务的网站设计。
As companies increase the quantity of information they provide through their Web sites, it is critical that content is structured with an appropriate architecture. However, resource constraints often limit the ability of companies to apply all Web design principles completely. This study quantifies the effects of two major information architecture principles in a controlled study that isolates the incremental effects of organizational scheme and labeling on user performance and satisfaction. Sixty participants with a wide range of Internet and on-line shopping experience were recruited to complete a series of shopping tasks on a prototype retail shopping Web site. User-centered labels provided a significant benefit in performance and satisfaction over labels obtained through company-centered methods. User-centered organization did not result in improved performance except when the label quality was poor. Significant interactions suggest specific guidelines for allocating resources in Web site design. Applications of this research include the design of Web sites for any commercial application, particularly E-commerce.