A Study on The Sustainable Value Generation of Mobile Messenger Service Using ‘Triple Layered Business Model Canvas’
A Study on The Sustainable Value Generation of Mobile Messenger Service Using ‘Triple Layered Business Model Canvas’
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使用“三层商业模式画布”研究移动信使服务的可持续价值生成
DOI：
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Gwangyong Gim
中科院分区：
文献类型：
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作者：
Hyun;Jong Sin Kim;S. Lee;Gwangyong Gim
在商业模式分析中，只有综合考虑现有的经济和管理方面，同时考虑社会和环境方面，才能通过创新实现可持续增长。因此，本文对三层商业模式画布理论进行了研究，该理论认为可以从经济、社会和环境三个方面进行分析。此外，将这一理论应用于韩国的信使服务，进行了整体关联分析作为案例研究。通过这一点，可以识别新业务创新的机会。我们希望我们的研究能够对未来商业模式创新和企业可持续发展的研究有所贡献。
In business model analyzing, the sustainable growth can be led through innovation only when an analysis is made in consideration not only of the existing economic and management aspects but also of the social and environmental aspects together. Therefore, Triple Layered Business Model Canvas theory which suggests three aspects of economy, society and environment can be analyzed was examined. Moreover, an integrally linked analysis by applying this theory in a messenger service in Korea was conducted as case study. Through this, opportunities for new business innovation can be identified. We hope our research could contribute to studies on business model innovation as well as corporate sustainability in the future.