Constructing and measuring domain-specific emotions for affective design: a descriptive approach to deal with individual differences
Constructing and measuring domain-specific emotions for affective design: a descriptive approach to deal with individual differences
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DOI：
10.1080/00140139.2020.1735528
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发表时间：
2020-02
期刊：
影响因子：
2.4
通讯作者：
Mingcai Hu;F. Guo;V. Duffy;Zenggen Ren;P. Yue
中科院分区：
文献类型：
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作者：
Mingcai Hu;F. Guo;V. Duffy;Zenggen Ren;P. Yue
**摘要**：在情感化设计领域，通过特定领域的情感来评估设计方案已受到广泛关注与探索。然而，文献中对个体差异的考量与调适尚未得到充分解决。为填补这一研究空白，本文提出一种描述性方法，用于在基于调查的情感化设计评估中绘制校准后的集体情感模式。首先采用“关联全选评分的角色构念网格访谈”（RGI/RATA）程序，将个体的个人情感描述引出并编码为中级情感词汇（EWs），收集由个体自身情感词汇量化的情感数据网格。随后，对获得的个性化情感数据网格进行多元因子分析（MFA），以提取集体情感空间，从而实现对集体情感维度的概念化以及对校准后的集体反应的测量。本文还通过一个外观设计评估简单项目的案例研究，展示了该方法的实施过程。
**从业者总结**：所提出的方法有助于设计团队通过单次评估调查探究特定领域情感的共同模式。借助所提供的事后分析工具，设计师还能够以低成本对多层次个体差异（例如针对用户群体甚至个体内部差异）进行量化评估。
**缩写说明**：EWs：情感词汇；HF/E：人因工程学；IEA：国际人类工效学协会；MFA：多元因子分析；PCT：个人构念理论；PCA：主成分分析；RGI/RATA：关联全选评分的角色构念网格访谈；RGI：角色构念网格访谈；RATA：全选评分；SD：标准差；USB：通用串行总线
Abstract Assessing design solutions via domain-specific emotions has been widely concerned and explored in the field of affective design. However, the examination and accommodation of individual differences have not been settled sufficiently in the literature. To address this research gap, this paper proposes a descriptive approach to draw calibrated collective emotion patterns in survey-based affective design assessment. A ‘Repertory Grid Interview linked with Rate-All-That-Apply’ (RGI/RATA) procedure is firstly conducted to elicit and code the individual’s personal emotional descriptions into mid-level Emotion Words (EWs) and to gather emotion data grids with each grid quantified by an individual’s own EWs. The obtained individualised emotion data grids are then subjected to Multiple Factor Analysis (MFA) to extract collective emotional space, thus to enable conceptualising collective emotional dimensions and measuring calibrated collective responses. A case study demonstrating the implementation process for a simple project of appearance design assessment is also presented. Practitioner Summary: The proposed methodology may help a design team to investigate the shared patterns of domain-specific emotions through a single assessment survey. With the provided post hoc analysis tools, designers may also evaluate multi-level individual differences (e.g. regarding user groups or even intra-individual) quantitatively and at a low cost. Abbreviations: EWs: emotion words; HF/E: human factors and ergonomics; IEA: International Ergonomics Association; MFA: multiple factor analysis; PCT: personal construct theory; PCA: principal component analysis; RGI/RATA: repertory grid interview linked with rate-all-that-apply; RGI: repertory grid interview; RATA: rate-all-that-apply; SD: standard deviation; USB: universal serial bus