Take The First: Option-generation and resulting choices
Take The First: Option-generation and resulting choices
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DOI：
10.1016/s0749-5978(03)00027-x
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发表时间：
2003-07-01
影响因子：
4.6
通讯作者：
Raab, M
中科院分区：
文献类型：
--
作者：
Johnson, JG;Raab, M
实验决策研究通常使用一项任务，向参与者提供他们必须从中选择的替代方案。尽管此类任务可能有助于确定与明确陈述的替代方案相关的衡量标准（例如偏好），但它们忽略了许多现实世界决策环境的一个重要方面，即选项生成过程。本研究的目标是扩展先前的文献，通过提出一个模型来填补这一空白，该模型试图描述不同策略的使用和随后的选项生成过程之间的联系，以及由此产生的选择特征。具体来说，我们检查策略使用、生成选项的数量和顺序、选择质量和动态不一致之间的关系。根据我们的模型假设，“采取第一”是一种在不明确的任务中运行的启发式方法。对合适的参与者（运动员）进行了涉及现实（运动）情况的实验，以测试模型的预测。初步结果支持模型的关键预测：产生较少生成选项的策略会带来更好、更一致的决策。 (C) 2003 年爱思唯尔科学（美国）。版权所有。
Experimental decision-making research often uses a task in which participants are presented with alternatives from which they must choose. Although tasks of this type may be useful in determining measures (e.g., preference) related to explicitly stated alternatives, they neglect an important aspect of many real-world decision-making environments-namely, the option-generation process. The goal of the present research is to extend previous literature that fills this void by presenting a model that attempts to describe the link between the use of different strategies and the subsequent option-generation process, as well as the resulting choice characteristics. Specifically, we examine the relationship between strategy use, number and order of generated options, choice quality, and dynamic inconsistency. "Take The First" is presented as a heuristic that operates in ill-defined tasks, based on our model assumptions. An experiment involving a realistic (sports) situation was conducted on suitable participants (athletes) to test the predictions of the model. Initial results support the model's key predictions: strategies producing fewer generated options result in better and more consistent decisions. (C) 2003 Elsevier Science (USA). All rights reserved.