Geodemographics as a tool for targeting neighbourhoods in public health campaigns
Geodemographics as a tool for targeting neighbourhoods in public health campaigns
复制标题
地理人口统计学作为公共卫生运动中针对社区的工具
DOI:
10.1007/s10109-010-0113-9
复制
发表时间:
2011
影响因子:
2.9
通讯作者:
David I. Ashby
中科院分区:
文献类型:
--
作者:
J. Petersen;M. Gibin;P. Longley;P. Mateos;P. Atkinson;David I. Ashby
Geodemographics offers the prospects of integrating, modelling and mapping health care needs and other health indicators that are useful for targeting neighbourhoods in public health campaigns. Yet reports about this application domain has to date been sporadic. The purpose of this paper is to examine the potential of a bespoke geodemographic system for neighbourhood targeting in an inner city public health authority, Southwark Primary Care Trust, London. This system, the London Output Area Classification (LOAC), is compared to six other geodemographic systems from both governmental and commercial sources. The paper proposes two new indicators for assessing the performance of geodemographic systems for neighbourhood targeting based on local hospital demand data. The paper also analyses and discusses the utility of age- and sex standardisation of geodemographic profiles of health care demand.
影响因子:
2.1
作者:
Singleton A
通讯作者:
Singleton A