The Use of Visuals in Issue Framing: Signifying Responsible Drinking
The Use of Visuals in Issue Framing: Signifying Responsible Drinking
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在问题框架中使用视觉效果：表明负责任的饮酒
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Lærke Højgaard Christiansen
中科院分区：
文献类型：
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作者：
Lærke Højgaard Christiansen
本文通过关注视觉框架的使用，为社会问题的组织框架提供了新的见解。这些见解是基于对Drinkaware组织的案例研究，以及它在宣传材料中对酒精相关危害问题的视觉框架。该研究确定了Drinkaware活动材料的三个整体视觉框架功能：使酒精消费正常化，定义和界定问题的范围和责任方，以及确立该组织作为专家的身份。这篇文章通过阐述视觉在问题框架中的重要作用，特别是通过对视觉框架功能和组成部分的系统阐述，对制度理论和更广泛的组织理论做出了贡献。本文还扩展了关于问题和问题领域的文献，展示了视觉如何有助于定义和划分问题，并在问题领域建立专家身份。
This article offers new insights into the organizational framing of social issues by drawing attention to the use of visual framing. These insights are based on a case study of the organization, Drinkaware, and its visual framing of the issue of alcohol-related harm in its campaign material. The study identifies three overall visual framing functions performed by Drinkaware’s campaign material: normalizing alcohol consumption, defining and delimiting the scope of the issue and the responsible parties, and establishing the organization’s identity as an expert. The article contributes to institutional theory, and to organizational theory more broadly by elaborating on the significant role of visuals in the framing of an issue, particularly by providing a systematic elaboration of the visual framing functions and components. The article also extends the literature on issues and issue fields, by showing how visuals contribute to defining and delimiting issues and establishing an expert identity in an issue field.
视觉组织的劳特利奇伴侣
DOI：
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发表时间：
2013
期刊：
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影响因子：
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作者：
Bell, Emma;Schroeder, Jonathan E.;Warren, Samantha
通讯作者：
Warren, Samantha