Have you chosen your request? Analysis of online food delivery companies in Brazil
Have you chosen your request? Analysis of online food delivery companies in Brazil
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DOI：
10.1108/bfj-05-2016-0207
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发表时间：
2017-01-01
影响因子：
3.3
通讯作者：
Machado, Lucas Miranda
中科院分区：
文献类型：
--
作者：
Pigatto, Gessuir;de Camargo Ferraz Machado, Joao Guilherme;Machado, Lucas Miranda
目的-本文的目的是描述巴西在线食品配送公司的表现，并分析这些公司的网站内容，以期将其用作进行商业交易的网站。设计/方法/方式-本文采用了定性和探索性的方法，通过收集和分析来自30家在线交付运营公司的样本数据，在巴西的部门。他们的网站也进行了审查，通过参数，涉及方面的内容，可用性和functionals.Findings -巴西的主要平台收到大量的外国投资，增长与收购公司，使他们成为市场领导者。这些公司更多地出现在社交网络上，宣传客户并与客户互动，提高企业知名度并吸引新的前景。网站分析的结果显示，“内容“维度的访问率最高，其次是“功能“维度，然后是“可用性”维度。“缺点是访问安全参数，因为只有54%的网站显示使用加密功能和安全的网站。独创性/价值-在线交付服务正在迅速增长，为客户带来创新和便利，再加上易于访问移动的电话和互联网，这有助于在巴西出现大量提供这种服务的平台;尽管这是一项相对较新的服务，但其增长伴随着强有力的部门整合进程和在国际资本支持下建立的大型集团。
Purpose - The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view to its use as a site for conducting business transactions.Design/methodology/approach - This paper used a qualitative and exploratory approach through the collection and analysis of data from a sample of 30 companies operating in the online delivery sector in Brazil. Reviews of their websites have also been conducted through parameters involving aspects of content, usability and functionality.Findings - The Brazilian main platforms received large foreign investment, growing with the acquisition of companies, making them market leaders. There was a greater presence of these companies on social networks, publicizing and interacting with their customers, increasing business visibility and attracting new prospects. The results of the sites analysis showed that the dimension "content"was the one with the highest incidence of attendance, followed by the dimension "functionality"and then the dimension "usability."The downside was the access security parameter since only 54 percent of websites showed the use of encryption capabilities and secure site.Originality/value - The online delivery service is growing rapidly, bringing together innovation and convenience to their customers, coupled with ease of access to mobile phones and internet, that contributed toward the emergence of a large number of platforms that offer this service in Brazil; despite being a relatively new service, its growth was accompanied by a strong sector consolidation process and by the creation of large groups supported by international capital.