Persuasive Systems Design: Key Issues, Process Model, and System Features
Persuasive Systems Design: Key Issues, Process Model, and System Features
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DOI：
10.17705/1cais.02428
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
H. Oinas-Kukkonen;Marja Harjumaa
中科院分区：
文献类型：
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作者：
H. Oinas-Kukkonen;Marja Harjumaa
越来越多的信息技术系统和服务正在开发中，以改变用户的态度或行为或两者兼而有之。尽管社会心理学的态度理论已相当广泛地应用于用户意图和行为的研究，但这些理论的发展是为了预测用户对信息技术的接受程度，而不是为开发有说服力的软件解决方案提供系统的分析和设计方法。本文本质上是概念性的和理论性的创造，提出了说服性系统设计（PSD）的框架。它讨论了设计和评估说服系统的过程，并描述了最终产品中可以找到什么样的内容和软件功能。它还强调了说服系统背后的七个基本假设以及分析说服背景（意图、事件和策略）的方法。本文进一步列出了说服性系统内容和功能的 28 条设计原则，描述了示例软件需求和实现。一些设计原则很新颖。此外，还提出了这些原则的新分类，包括主要任务、对话、系统可信度和社会支持类别。
A growing number of information technology systems and services are being developed to change users’ attitudes or behavior or both. Despite the fact that attitudinal theories from social psychology have been quite extensively applied to the study of user intentions and behavior, these theories have been developed for predicting user acceptance of the information technology rather than for providing systematic analysis and design methods for developing persuasive software solutions. This article is conceptual and theory-creating by its nature, suggesting a framework for Persuasive Systems Design (PSD). It discusses the process of designing and evaluating persuasive systems and describes what kind of content and software functionality may be found in the final product. It also highlights seven underlying postulates behind persuasive systems and ways to analyze the persuasion context (the intent, the event, and the strategy). The article further lists 28 design principles for persuasive system content and functionality, describing example software requirements and implementations. Some of the design principles are novel. Moreover, a new categorization of these principles is proposed, consisting of the primary task, dialogue, system credibility, and social support categories.