Consumer Attitudes Towards Leftover Food Takeout Interventions: A Case Study of the Doggy Bag in Japan
Consumer Attitudes Towards Leftover Food Takeout Interventions: A Case Study of the Doggy Bag in Japan
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DOI：
10.1108/bfj-03-2021-0231
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发表时间：
2021-08
期刊：
影响因子：
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通讯作者：
Soniya Billore;Tomio Kobayashi;O. Wang
中科院分区：
文献类型：
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作者：
Soniya Billore;Tomio Kobayashi;O. Wang
目的探讨消费者对打包袋作为促进可持续食品消费的干预措施的接受度。特别是，它探讨了消费者对将外出就餐后剩下的食物带回家作为一种可持续消费方式的态度。设计/方法/方法探索消费者态度的消费者调查，随后是对宣传打包袋作为减少食物浪费工具的媒体传播的调查。发现以包容性的方法使用战略沟通来增加打包袋对消费者行为的影响。消费者对使用打包袋将餐厅的剩饭剩饭带回家，减少食物浪费表现出积极的倾向。文化偏见可能会导致工具被接受的障碍。原创性/价值据作者所知，这是从消费者角度研究剩饭外卖干预的行为分析的第一项研究。此外，它还基于一种新的方法，即在即食食品店进行实验方法，以与消费者沟通。
PurposeThe purpose is to explore consumer acceptance of the doggy bag as an intervention to promote sustainable food consumption. In particular, it explores consumer attitudes towards taking home the leftover food from eating out at restaurants as a way of sustainable consumption.Design/methodology/approachA consumer survey to explore consumer attitudes, followed by an investigation of the media communications that promote the doggy bag as a tool to reduce food wastage.FindingsStrategic communication was employed in an inclusive approach to increase the impact of the doggy bag on consumer behaviour. Consumers show a positive inclination towards using the doggy bag to take home the leftovers of their restaurant meals and reduce food wastage. Cultural biases can cause hurdles in the acceptance of the tool.Originality/valueTo the best of the author's knowledge, this is the first study to approach the behavioural analysis of leftover food takeout interventions studied from the consumer perspective. Furthermore, it is based on a novel approach of experimental methods at ready-to-eat food outlets for communicating with consumers.