Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet
Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet
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DOI：
10.1016/j.ssresearch.2008.03.007
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发表时间：
2009-03-01
影响因子：
2.5
通讯作者：
Messer, Benjamin L.
中科院分区：
文献类型：
--
作者：
Dillman, Don A.;Phelps, Glenn;Messer, Benjamin L.
通过改变从一种模式的数据收集到另一种模式的测量和无响应错误的后果，提高响应率的潜力进行了检查。分两个阶段收集了8 999户家庭的数据。第一阶段的数据收集进行了电话采访，邮件，交互式语音应答，或互联网，而第二阶段的重点是nonresponses到第一阶段，并进行了不同的模式，无论是电话或邮件。我们的研究结果表明，切换到第二种模式是提高反应的有效手段。我们还发现，在本次调查中提出的满意度-不满意度的问题，受访者的听觉模式（电话和IVR）显着更有可能比受访者的视觉模式（邮件和网络）给予极端积极的反应，一个差异，不能占近因效应与电话的倾向。一般来说，切换到第二种数据收集模式并不是减少基于人口统计学的无应答错误的有效手段。(C)2008年爱思唯尔公司All rights reserved.
The potential for improving response rates by changing from one mode of data collection to another mode and the consequences for measurement and nonresponse errors are examined. Data collection from 8999 households was done in two phases. Phase I data collection was conducted by telephone interview, mail, interactive voice response, or the Internet, while Phase 2 focused on nonrespondents to Phase 1, and was conducted by a different mode, either telephone or mail. Results from our study suggest that switching to a second mode is an effective means of improving response. We also find that for the satisfaction-dissatisfaction questions asked in this survey, respondents to the aural modes (telephone and IVR) are significantly more likely than are respondents to the visual modes (mail and web) to give extreme positive responses, a difference that cannot be accounted for by a tendency towards recency effects with telephone. In general, switching to a second mode of data collection was not an effective means of reducing nonresponse error based on demographics. (C) 2008 Elsevier Inc. All rights reserved.