WORK AND OR FUN - MEASURING HEDONIC AND UTILITARIAN SHOPPING VALUE
WORK AND OR FUN - MEASURING HEDONIC AND UTILITARIAN SHOPPING VALUE
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DOI：
10.1086/209376
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发表时间：
1994-03-01
影响因子：
7.2
通讯作者：
GRIFFIN, M
中科院分区：
文献类型：
--
作者：
BABIN, BJ;DARDEN, WR;GRIFFIN, M
消费者研究者对消费者体验的兴趣日益增长，揭示了许多消费活动产生享乐和功利的结果。因此，越来越需要量表来评估消费者对享乐和功利价值的看法。本文介绍了一个规模的发展，衡量这两个价值观获得普遍的消费体验购物。作者开发和验证规模使用多步骤的过程。结果表明，不同的享乐和功利购物价值维度存在，并与一些重要的消费变量。进一步的应用规模的影响进行了讨论。
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the scale using a multistep process. The results demonstrate that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables. Implications for further applications of the scale are discussed.