Seven cognitive concepts for successful eco-design
Seven cognitive concepts for successful eco-design
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DOI：
10.1016/j.jclepro.2014.12.096
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发表时间：
2015-04
影响因子：
11.1
通讯作者：
E. MacDonald;Jinjuan She
中科院分区：
文献类型：
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作者：
E. MacDonald;Jinjuan She
本文回顾了在各个领域鼓励亲环境行为的研究，并将结果应用于生态设计。环境心理学、行为心理学、消费主义、商业、环境政治学和其他社会科学研究被用来定义导致购买和使用生态产品的认知概念。这些概念和基本解释是：（1）责任，个人对行动和结果的控制感;（2）复杂的决策技能，构建复杂决策的心理工具;（3）决策技巧，简化判断和决策的心理捷径;（4）利他主义-牺牲联系，认为做好事需要个人牺牲的假设;（5）信任，一个人相信他们所得到的信息的程度;（6）认知失调/内疚，当发现意图和行动之间不匹配时可能发生的心理过程;（7）动机，驱动行为的内在和外在满足。生态产品的例子提供突出的作用，认知概念设计。讨论了设计建议和相关设计方法。这些建议要求设计师、制造商、营销人员和政府政策制定者之间进行协调，以实现个人行为的积极变化。
This article is a review of research on encouraging pro-environmental behavior in a variety of fields and applies the results to create recommendations for eco-design. Environmental psychology, behavioral psychology, consumerism, business, environmental political science, and additional social science research were used to define cognitive concepts that led to the purchase and use of eco-products. The concepts and basic explanations are: (1) responsibility, a sense of personal control over actions and outcomes; (2) complex decision-making skills, mental tools that structure complex decisions; (3) decision heuristics, mental shortcuts that simplify judgments and decisions; (4) the altruism-sacrifice link, an assumption that doing good requires personal sacrifice; (5) trust, the degree to which a person believes the information they are given; (6) cognitive dissonance/guilt, the mental processes that may occur when a mismatch between intention and action is identified; and (7) motivation, intrinsic and extrinsic satisfaction that drives behavior. Eco-product examples are provided to highlight the role of the cognitive concepts design. Design recommendations and relevant design methods are discussed. The recommendations require coordination between designers, manufacturers, marketers, and government policy-makers to achieve positive changes in individuals' behavior.