[The roles of various media in the decision making processes for recycling behavior: a path analysis model].
[The roles of various media in the decision making processes for recycling behavior: a path analysis model].
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各种媒体在回收行为决策过程中的作用：路径分析模型
DOI：
10.4992/jjpsy.68.264
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发表时间：
1997
期刊：
影响因子：
--
通讯作者：
Y. Hirose
中科院分区：
文献类型：
--
作者：
H. Nonami;J. Sugiura;S. Ohnuma;H. Yamakawa;Y. Hirose
本研究考察了认知变量对回收行为的影响，以及各种媒介对回收认知和行为的影响。根据HiRose(1994)的说法，回收的决策过程包括两个步骤。第一，引导出生态生活方式的目标意图。二是与目标意图相一致的回收行为意图。大众媒体，如报纸和电视，被认为影响人们对环境问题的信念，包括目标意图的三个决定因素：严肃性、责任感和有效性。个人媒体，如与亲环境活动家的个人接触，被认为影响对行为的评估，包括行为意图的三个决定因素：可行性评估、成本和收益以及社会规范。地方媒体，如市政公告和通告，被认为具有两者的混合效果。路径分析表明，目标意图通过行为意图影响回收行为。三种媒介对认知变量的影响效果也与假设一致。
This study researched the effects of cognitive variables on recycling behavior, as well as effects of various media of influence on the cognition and behavior. According to Hirose (1994), the decision making process for recycling consists of two steps. The first leads to goal intention of an ecological lifestyle. The second is related to behavior intention of recycling in line with the goal intention. Mass media, such as newspaper and TV, are thought to influence beliefs about environmental problems, including three determinants of goal intention: perception of seriousness, responsibility, and effectiveness. Personal media, such as personal contacts with pro-environmental activists, are thought to influence evaluation of behavior, including three determinants of behavior intention: evaluation of feasibility, cost and benefits, and social norms. Local media, such as municipal announcement and circular, are hypothesized to have a mixed effect of the two. Path analysis indicated that goal intention affected recycling behavior through behavior intention. Effects of the three media of influence on the cognitive variables were also consistent with the hypothesis.