Cross-Cultural and Cross-National Consumer Research in the Global Economy of the Twenty-First Century
Cross-Cultural and Cross-National Consumer Research in the Global Economy of the Twenty-First Century
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二十一世纪全球经济中的跨文化和跨国消费者研究
DOI：
10.1080/08961530.2011.578056
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发表时间：
2011
影响因子：
3.3
通讯作者：
Ajay K. Manrai
中科院分区：
文献类型：
--
作者：
Lalita A. Manrai;Ajay K. Manrai
摘要在本文中，我们提出了一个结合全球化影响的文化对消费者行为影响的概念模型。这一概念模型表明，文化直接影响消费者行为的各个领域，并通过其社会、个人和心理成分/后果影响消费者行为。该模型确定了几个与这三个组成部分/结果相关的中介变量和过程，并描述了其他环境因素和营销策略因素对消费者行为的影响。我们还确定了全球化导致的五种不同的消费文化取向。本特刊收录的其他八篇文章的重点是使用概念模型作为结构，并说明文章的性质、所比较的文化和/或国家以及样本量。最后，我们总结了这些文章对五种不同的消费文化取向的覆盖范围，并确定了未来研究的方向。
ABSTRACT In this article we present a conceptual model of the effect of culture on consumer behavior incorporating the influence of globalization. This conceptual model shows that culture influences various domains of consumer behavior directly as well as through its social, personal, and psychological components/consequences. The model identifies several intermediary variables and processes related to each of these three components/consequences, and also depicts the influence of other environmental factors and marketing strategy elements on consumer behavior. We also identify five different categories of consumer culture orientation resulting from globalization. Highlights of each of the eight other articles included in this special issue are provided using the conceptual model as the structure and also indicating the nature of the article, cultures, and/or nations compared and sample sizes. We conclude with the contributions of the articles in terms of their coverage of the five different consumer cultural orientations and identify directions for future research.