Hating the cute kitten or loving the aggressive pit-bull: EC effects depend on CS-US relations
Hating the cute kitten or loving the aggressive pit-bull: EC effects depend on CS-US relations
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DOI：
10.1080/02699931.2011.588687
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发表时间：
2012-01-01
影响因子：
2.6
通讯作者：
Unkelbach, Christian
中科院分区：
文献类型：
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作者：
Foerderer, Sabine;Unkelbach, Christian
评价性条件反射（EC）是指最初中性刺激（CS）通过与正性或负性刺激（US）重复配对而发生的效价变化。本研究旨在探讨在这些配对过程中，限定语对CS-US关系的调节作用。我们用男人（CS）和喜欢/不喜欢的动物或风景（US）的照片来展示成功的EC。更重要的是，相同的配对导致标准和反向EC效果取决于CS-US关系的语义限定符。喜欢积极（消极）的美国人变得更加积极（消极），而厌恶积极（消极）的美国人变得更加消极（积极）。这些数据有利于一个命题EC帐户（De Houwer，2009），而不是一个纯粹的联想帐户，因为它们表明，它不仅是相关的CS和US是相关的，但他们是如何相关的。
Evaluative conditioning (EC) refers to valence changes of initially neutral stimuli (CSs) through repeated pairings with positive or negative stimuli (USs). The current study is about the moderating role of qualifiers that specify the CS-US relation during these pairings. We show successful EC with pictures of men (CSs) and of liked/disliked animals or landscapes (USs). More importantly, the same pairings resulted in standard and reversed EC effects depending on semantic qualifier of the CS-US relation. CSs loving positive (negative) USs became more positive (negative), while CSs loathing positive (negative) USs became more negative (positive). These data favour a propositional EC account (De Houwer, 2009) over a purely associative account, as they show that it is not only relevant that CS and US are related, but how they are related.