Unfolding the Twitter scene of the 2017 UEFA Champions League Final: social media networks and power dynamics
Unfolding the Twitter scene of the 2017 UEFA Champions League Final: social media networks and power dynamics
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揭秘 2017 年欧洲冠军联赛决赛的 Twitter 场景：社交媒体网络和权力动态
DOI：
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发表时间：
2018
影响因子：
3.4
通讯作者：
Kevin Hull
中科院分区：
文献类型：
--
作者：
Grace Yan;N. Watanabe;S. Shapiro;M. Naraine;Kevin Hull
研究问题：这项研究调查了2017年欧洲冠军联赛决赛期间欧洲冠军联赛标签（#UCL）的Twitter网络。通过对网络参数和转移结构的研究，分析揭示了不同体育利益相关者和球迷之间的注意力和权力分布模式。它通过对媒体把关和权力动态的理论探讨，推进了体育社会媒体生态的探究。研究方法：采用社会网络分析法。利用数据抓取软件收集赛前、中场休息和赛后与#UCL相关的所有对话。总的来说，数据包括赛前的19,869个帖子，半场的3276个帖子和赛后的5691个帖子。结果和调查结果：#UCL网络在赛前以相对较低的密度和异构的传播兴趣出现，随后向更高密度发展。同时，涌现的博弈动态在构建网络关系中发挥了有意义的作用。大型体育实体和星星球员，包括欧洲冠军联赛和克里斯蒂亚诺罗纳尔多，在组织网络方面拥有相对稳定和特权的地位。含义：结果表明，Twitter网络结构允许大型体育实体的突出地位得到进一步认可和合法化，而公民个人产生影响力的能力受到限制。这一发现对运动队及其利益相关者具有重要意义，因为它强调了数字网络的关系和动态性质，以及战略管理社交媒体作为关键通信资源的重要性。
ABSTRACT Research question: This study investigated the Twitter networks of the Champions League hashtag (#UCL) across the 2017 UEFA Champions League Final. Through an examination of network parameters and shifting structures, the analyses disclosed patterns of attention and power distributed among various sport stakeholders and fans. It advanced the inquiry of sport social media ecologies by engaging in theoretical discussions of media gatekeeping and power dynamics. Research methods: The study employed a social network analysis. A data scraping software was utilized to collect all conversations attached to #UCL during the pre-match, halftime, and post-match. Overall, the data included 19,869 posts for pre-match, 3276 posts for halftime, and 5691 for post-match. Results and findings: The #UCL network emerged with relatively low density and heterogeneous communication interest during the pre-match, and then moved towards higher density. Meanwhile, emergent game dynamics played a meaningful role in structuring the networked relationships. Large sport entities and star players, including the Champions League and Cristiano Ronaldo, had relatively stable and privileged positions in organizing the networks. Implications: The results indicated that the Twitter network structures allowed the prominence of large sport entities to be further recognized and legitimated, whereas individual citizens had constrained capacity to generate influence. This finding holds implications for sport teams and their stakeholders as it underscores the relational and dynamic nature of digital networks and the importance of strategically managing social media as a critical communication resource.
DOI：
10.1080/03906701.2014.997968
发表时间：
2015-01-01
影响因子：
1.5
作者：
Fuhse, Jan A.
通讯作者：
Fuhse, Jan A.
影响因子：
3.1
作者：
Brandes, Ulrik;Borgatti, Stephen P.;Freeman, Linton C.
通讯作者：
Freeman, Linton C.