The COVID-19 vaccine social media infodemic: healthcare providers' missed dose in addressing misinformation and vaccine hesitancy
The COVID-19 vaccine social media infodemic: healthcare providers' missed dose in addressing misinformation and vaccine hesitancy
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DOI：
10.1080/21645515.2021.1912551
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发表时间：
2021-04-15
影响因子：
4.8
通讯作者：
Lengacher, Cecile
中科院分区：
文献类型：
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作者：
Hernandez, Raquel G.;Hagen, Loni;Lengacher, Cecile
在COVID-19大流行期间，反对接种疫苗的社交媒体账户在网上激增，有可能进一步加剧与COVID-19疫苗相关的疫苗犹豫。这篇评论旨在提醒和鼓励卫生保健提供者社区，包括卫生保健专业人员和学术组织，参与社交媒体，以应对不断增加的疫苗相关信息流行病。为了验证我们对参与度的建议，作者使用基于Twitter的定量网络和用户排名算法的混合方法描述了初步结果，并对与COVID-19疫苗对话相关的100万条推文进行了定性内容分析。结果显示，高度两极分化和积极的反疫苗对话主要受到政治和非医疗Twitter用户的影响。相比之下，只有不到10%的推文来自医学界，表明在应对COVID-19错误信息方面缺乏积极的医疗保健专业联系。作者介绍了卫生保健提供者社交媒体犹豫的概念，指的是卫生保健提供者在社交媒体上提供有关疫苗的支持疫苗和科学信息时不作为的公共卫生威胁。最后，作者描述了多层次的策略，鼓励医疗保健提供者和医学界有效地“推特”，以应对疫苗错误信息和犹豫的日益严重的威胁。
During the COVID-19 pandemic, antivaccination social media accounts are proliferating online, threatening to further escalate vaccine hesitancy related to the COVID-19 vaccine. This commentary seeks to alert and encourage the health care provider community, including health care professionals and academic organizations, to engage in social media to counter the mounting vaccine-related infodemic. To validate our recommendation for engagement, the authors describe preliminary findings using a mixed methods approach of quantitative Twitter-based ranking algorithms of networks and users with qualitative content analysis of 1 million tweets related to COVID-19 vaccine conversations. Results show highly polarized and active antivaccine conversations that were primarily influenced by political and nonmedical Twitter users. In contrast, less than 10% of the tweets stemmed from the medical community, demonstrating a lack of active health care professional connectivity in addressing COVID-19 misinformation. The authors introduce the concept of Health Care Provider Social Media Hesitancy to refer to the public health threat of health care providers' nonaction in providing pro-vaccine and scientific information about the vaccine on social media. The authors conclude by describing multilevel strategies for encouraging health care providers and the medical community to effectively "Tweet up" to combat the mounting threat of vaccine misinformation and hesitancy.