Twitter's Glass Ceiling: The Effect of Perceived Gender on Online Visibility
Twitter's Glass Ceiling: The Effect of Perceived Gender on Online Visibility
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DOI：
10.1609/icwsm.v10i1.14711
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发表时间：
2016-03
期刊：
影响因子：
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通讯作者：
Shirin Nilizadeh;Anne Groggel;Peter Lista;Srijita Das;Yong-Yeol Ahn;Apu Kapadia;F. Rojas
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文献类型：
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作者：
Shirin Nilizadeh;Anne Groggel;Peter Lista;Srijita Das;Yong-Yeol Ahn;Apu Kapadia;F. Rojas
社交媒体是一个新的公共领域，原则上人们可以在其中相互交流，无论其身份如何。然而，性别等社会类别可能仍然会对在线交流产生偏见，从而复制线下差异。我们对超过 94,000 名 Twitter 用户进行了调查，调查了感知性别与在线可见度指标之间的关联：Twitter 用户被关注、分配到列表和转发的频率。我们的分析表明，被视为女性的用户会经历“玻璃天花板”，类似于女性在公司获得更高职位时面临的障碍。对于可见度较低四分位数的用户来说，被视为女性与更高的可见度相关；然而，这种趋势在最引人注目的用户中发生了变化，在这些用户中，被视为男性与更高的知名度密切相关。我们的研究结果表明，社交媒体资料中呈现的性别可能会影响互动，并延续网上原有的不平等现象。
Social media is a new public sphere where people can, in principle, communicate with each other regardless of their status. However, social categories like gender may still bias online communication, replicating offline disparities. Examining over 94,000 Twitter users, we investigate the association between perceived gender and measures of online visibility: how often Twitter users are followed, assigned to lists, and retweeted. Our analysis shows that users perceived as female experience a 'glass ceiling,' similar to the barrier women face in attaining higher positions in companies. For users in lower quartiles of visibility, being perceived as female is associated with more visibility; however, this tendency flips among the most visible users where being perceived as male is strongly associated with more visibility. Our results suggest that gender presented in social media profiles likely frame interactions as well as perpetuates old inequalities online.