Analyzing autonomous delivery acceptance in food deserts based on shopping travel patterns
Analyzing autonomous delivery acceptance in food deserts based on shopping travel patterns
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DOI：
10.1016/j.tra.2023.103589
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发表时间：
2023-03
期刊：
影响因子：
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通讯作者：
Sabyasachee Mishra;Ishant Sharma;Agnivesh Pani
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文献类型：
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作者：
Sabyasachee Mishra;Ishant Sharma;Agnivesh Pani
美国的食品沙漠社区在健康食品需求和最小订单规模之间存在广泛的差距，这使得食品供应商值得向这些社区提供，从而造成交付不足。这些社区中的弱势群体，特别是老年人、失业者和受社会排斥者，面临各种各样的流动限制和活动出行模式。认识到这一复杂性，一个有效的解决方案是通过提供更快、更便宜、更灵活的健康食品在线交付来改善这些社区的食品获取。然而，目前对食物沙漠社区的购物旅行模式和相关的流动性不平等知之甚少。本文填补了这一关键的研究空白，并量化了消费者之间的差异，居住在食品沙漠和食品绿洲收集的数据从波特兰和纳什维尔大都市地区。本文随后捕捉到这些消费者对自主交付机器人（ADR）的接受程度，以克服他们的移动不平等。结果表明，年龄在18至25岁之间的食品沙漠居民，非裔美国人和收入超过75，000美元的人比食品绿洲居民更有可能参与互联网购物。尽管人们认为发展成果评估有可能减少粮食沙漠中的流动性不平等，但粮食沙漠居民对这一新兴技术的接受程度明显较低，特别是在老年人和资格较低的人群中。这项研究将为电子商务公司提供关键的外卖，以通过ADR在服务不足的地区扩大其交付服务。
Food desert communities in the US have a widely recognized gap between the demand for healthy foods and the minimum order size that makes it worthwhile for food purveyors to deliver to such neighborhoods, thereby creating delivery deficiencies. A diverse set of mobility constraints and activity-travel patterns exist for disadvantaged segments in these communities, especially the elderly, unemployed, and socially excluded. Appreciating this complexity, an effective solution would be to improve the food access of such communities by providing faster, inexpensive, and flexible online deliveries of healthy foods. However, little is currently known about the shopping travel pattern in food desert communities and the associated mobility inequalities. This paper fulfills this critical research gap and quantifies the differences in shopping travel behavior observed among consumers residing in food deserts and food oases using data collected from Portland and Nashville Metropolitan areas. The paper subsequently captures the perceived acceptance of autonomous delivery robots (ADRs) among these consumers to overcome their mobility inequalities. The results indicate that food desert residents aged between 18 and 25 years, African Americans and those earning more than $75,000 are more likely to engage in internet shopping than food oasis residents. Despite the perceived potential of ADRs to reduce the mobility inequalities in food deserts, acceptance levels for this emerging technology are found to be significantly less among food desert residents, especially among older generational cohorts and less qualified. This study will provide key takeaways to e-commerce companies to expand their delivery service through ADRs in underserved areas.