Active or Passive Learning From Television? Political Information Opportunities and Knowledge Gaps During Election Campaigns

Active or Passive Learning From Television? Political Information Opportunities and Knowledge Gaps During Election Campaigns
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从电视中主动学习还是被动学习?

DOI:
10.1080/17457289.2013.771362
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
A. Shehata
A. Shehata
中科院分区:
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文献类型:
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作者:
A. Shehata

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本文调查了电视如何通过提供各种新闻和特别选举节目,在2010年瑞典全国大选期间影响到知识差距的发展。通过对比两种关于电视在当今高选择的媒体环境中的知识水平作用的相互竞争的说法,文章进一步分析了从电视中主动和被动学习的机制。对小组调查数据的分析表明,电视在竞选过程中缩小了知识差距,起到了知识均衡器的作用。此外,这些发现提供了被动学习形式的证据,这是为什么电视新闻和特别选举节目缩小知识差距的关键解释。根据正在进行的媒体市场变化以及最近关于政治信息环境的纵向和跨国研究,讨论了这些结果。
This article investigates how television, by providing various news and special election programs, influenced the development of knowledge gaps during the 2010 Swedish national election campaign. By contrasting two competing claims on the knowledge-leveling role of television in today's high-choice media environment, the article further analyzes mechanisms of active and passive learning from television. Analysis of panel survey data shows that television functioned as a knowledge-leveler by narrowing gaps in knowledge over the course of the campaign. Additionally, the findings provide evidence of passive forms of learning as the key explanation as to why television news and special election programs narrow gaps in knowledge. The results are discussed in light of ongoing media market changes as well as recent longitudinal and cross-national studies on political information environments.