Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption
Fill Up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption
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DOI：
10.1093/jcr/ucx074
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发表时间：
2017-12-01
影响因子：
7.2
通讯作者：
Ghoshal, Tanuka
中科院分区：
文献类型：
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作者：
Batra, Rishtee K.;Ghoshal, Tanuka
众所周知，个体参与反应性消费以解决自我差异和自我威胁，这种消费可能与威胁的性质有关，也可能发生在不相关的领域。本研究提出了一种通过高强度感官刺激的消费来恢复自我价值感的理论。四项研究表明，不仅面临自我威胁的人更喜欢高强度的感官消费（HISC），而且这种消费可以恢复他们的自我价值。这种HISC的倾向被否定后，个人被允许从事额外的自我肯定的任务。这些发现在视觉领域（如对更强烈和饱和的颜色的偏好所证明的）和听觉领域（如对更响亮的音频水平的偏好所证明的）都有记录。高强度感官刺激的消费提高了个体的唤醒水平，这反过来又最大限度地减少了对与威胁有关的想法的沉思，从而恢复了一个人的自我价值。HISC的分心性质及其随后对自我价值恢复的影响被证明是无论感官消费的价。最后，HISC的倾向是否定后，个人经历了唤醒提升的威胁，提供额外的支持的基础过程。
It is well known that individuals engage in reactive consumption to address self-discrepancy and self-threat and that this consumption may either be symbolically related to the nature of the threat or occur in an unrelated domain. This research proposes a theory for self-worth restoration through the consumption of high-intensity sensory stimuli. Four studies demonstrate that not only do individuals facing self-threat prefer high-intensity sensory consumption (HISC) but also that this consumption restores their self-worth. This propensity for HISC is negated after individuals are allowed to engage in additional self-affirmation tasks. The findings are documented in both the visual domain (as evidenced by a preference for more intense and saturated colors) and the auditory domain (as evidenced by a preference for louder audio levels). The consumption of high-intensity sensory stimuli elevates individuals' arousal levels, which in turn minimizes rumination on thoughts related to the threat and thus restores one's self-worth. The distractive nature of HISC and its subsequent impact on self-worth restoration is shown to operate regardless of the valence of the sensory consumption. Finally, the propensity for HISC is negated after individuals experience an arousal-elevating threat, providing additional support for the underlying process.