A content analysis of advertisements for psychotherapy workshops: implications for disseminating empirically supported treatments.
A content analysis of advertisements for psychotherapy workshops: implications for disseminating empirically supported treatments.
复制标题
心理治疗研讨会广告的内容分析：对传播经验支持的治疗的影响。
DOI：
10.1002/jclp.20458
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发表时间：
2008
影响因子：
3
通讯作者：
Wiesner,Michael
中科院分区：
文献类型：
--
作者：
Cook,JoanM;Weingardt,KennethR;Jaszka,Jacqueline;Wiesner,Michael
这项研究涉及对两本双月刊临床杂志《心理治疗网络》和《咨询师》在2年内出现的261个独特的心理治疗研讨会广告的内容分析。两名独立的法官对每一个广告进行编码，并记录所使用的广告诉求的类型和流行程度。从创新的开创性传播模型来看，罗杰斯（2003）发现的影响不同领域采用的创新的五个感知特征在这些研讨会的呼吁中没有得到很好的体现，每个都不到10%。很少有广告引用具体的经验支持的治疗方法或提供任何证据的治疗效果以外的专家证明。最常见的上诉是为了使临床医生受益（例如，获得教育学分或发展技能），提高讲习班可信度的特征（例如，提及传奇历史或提及教员），以及广告本身的特征（例如，使用最高级和感叹号）。宣传心理治疗讲习班的宣传策略可以用来宣传经验支持的治疗方法。© 2008 Wiley Periodicals，Inc. J Clin Psychol 64：1-12，2008.
This study involved a content analysis of 261 unique advertisements for psychotherapy workshops that appeared in two bimonthly clinical magazines,Psychotherapy NetworkerandCounselor, during a 2‐year period. Two independent judges coded each advertisement and documented the type and prevalence of advertising appeals used. From the seminal diffusion of innovations model, Rogers' (2003) five perceived characteristics of innovations found to influence adoption in diverse fields were not well represented in these workshops appeals, appearing less than 10% each. Few advertisements cited specific empirically supported treatments or presented any evidence of treatment effectiveness beyond expert testimonials. The most frequently noted appeals were to benefit the clinician (e.g., earning education credit or developing skills), characteristics that enhance credibility of the workshop (e.g., reference to storied history or mention of faculty), and features of the advertisements itself (e.g., use of superlatives and exclamation points). Promotional strategies to advertise psychotherapy workshops can be used to inform the dissemination of empirically supported treatments. © 2008 Wiley Periodicals, Inc. J Clin Psychol 64: 1–12, 2008.