The effects of message framing on mammography utilization.
The effects of message framing on mammography utilization.
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消息框架对乳房X线照相术利用的影响。
DOI：
10.1037//0278-6133.14.2.178
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发表时间：
1995
期刊：
影响因子：
--
通讯作者：
Epel,E
中科院分区：
文献类型：
--
作者：
Banks,SM;Salovey,P;Greener,S;Rothman,AJ;Moyer,A;Beauvais,J;Epel,E
这个实验比较了在说服妇女接受乳房x光检查方面，增益与损失框架信息的有效性。133名年龄在40岁及以上且不遵守现行乳腺x光检查指南的女性被随机分配观看增益框架（强调获得乳房x光检查的好处）或损失框架（强调不获得乳房x光检查的风险）的说服性视频，这些视频实际上是相同的。在干预前和干预后立即测量态度和信念。6个月和12个月后评估乳房x光检查的使用情况。与基于前景理论的预测相一致的是，在干预后的12个月内，看到丢失框信息的女性更有可能获得乳房x光检查。这些发现表明，失框信息可能在促进乳房x光检查等检测行为方面具有优势。（PsycINFO数据库记录(c) 2016 APA，版权所有）
This experiment compared the effectiveness of gain-versus loss-framed messages to persuade women to obtain mammography screening. One hundred and thirty-three women 40 years and older and not adhering to current guidelines for obtaining mammography screening were assigned randomly to view either gain-framed (emphasizing the benefits of obtaining mammography) or loss-framed (emphasizing the risks of not obtaining mammography) persuasive videos that were factually equivalent. Attitudes and beliefs were measured before and immediately following the intervention. Mammography utilization was assessed 6 and 12 months later. Consistent with predictions based on prospect theory, women who viewed the loss-framed message were more likely to have obtained a mammogram within 12 months of the intervention. These findings suggest that loss-framed messages may have an advantage in the promotion of detection behaviors such as mammography.(PsycINFO Database Record (c) 2016 APA, all rights reserved)