An Exploration of Business Model Development in the Commercialization of Technology Innovations
An Exploration of Business Model Development in the Commercialization of Technology Innovations
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DOI：
10.1111/radm.12066
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发表时间：
2014-06
期刊：
影响因子：
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通讯作者：
V. Dmitriev;Geoff Simmons;Yann Truong;M. Palmer;Dirk Schneckenberg
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文献类型：
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作者：
V. Dmitriev;Geoff Simmons;Yann Truong;M. Palmer;Dirk Schneckenberg
商业模式发展的研究主要集中在价值概念化元素和组织之间的关系上，它们具有一个线性序列，在这个线性序列中，商业模式首先被设计，然后被实现。另一种研究指向商业模式的发展，这些元素以周期性的方式相互作用。有必要提高我们对商业模式发展中涉及的联系机制和动态的理解，特别是从商业化创新的挑战性角度来看。本文的目的是通过基于案例的定性研究来探讨创新商业化过程中商业模式的发展。本研究从四个案例研究中发现，商业模式发展的特定要素，代表了价值的概念化和价值创造的组织，在技术创新商业化的动态和周期性过程中整合。该研究提供了经验证据，为商业模式发展的顺序和更多互动过程的文献提供了新的见解。它也为商业模式发展的文献做出了贡献，特别是它与创新商业化的关系。
Research on business model development has focused on the relationships between elements of value conceptualization and organization having a linear sequence in which business models are first designed and then implemented. Another stream of research points to business model development with these elements interacting in a cyclical manner. There is a need to improve our understanding of the connective mechanisms and dynamics involved in business model development, particularly from the challenging perspective of commercializing innovations. The aim of this paper was to explore business model development during the commercialization of innovations through a case‐based qualitative study. This study found from four case studies that specific elements of business model development, representative of the conceptualization of value and organizing for value creation, integrate in a dynamic and cyclical process in the commercialization of technology innovations. The study provides empirical evidence that adds new insights to literature on sequential and more interactive processes of business model development. It also contributes to literature on business model development and particularly how it relates to the commercialization of innovations.