CONSUMER AND RETAILER SATISFACTION WITH THE QUALITY AND SIZE OF CALIFORNIA PEACHES AND NECTARINES
CONSUMER AND RETAILER SATISFACTION WITH THE QUALITY AND SIZE OF CALIFORNIA PEACHES AND NECTARINES
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DOI：
10.1111/j.1745-4557.1995.tb00378.x
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发表时间：
1995-06-01
影响因子：
3.3
通讯作者：
BRUHN, CM
中科院分区：
文献类型：
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作者：
BRUHN, CM
1992年，代表15家主要超级市场的200多名消费者和农产品购买者接受了采访，以确定挑选桃子和油桃时考虑的因素以及对低于销售订单最小尺寸的水果的兴趣。水果的硬度、颜色和香气是消费者用来判断质量的最重要的特征。更多的消费者对市场上桃子和油桃的大小感到满意，而不是对质量感到满意。很少有人喜欢较小的水果，那些购买了小包装水果的人认为它是劣质的，价值很低。零售商，包括那些在低收入地区销售的零售商，不认为目前的大小标准有限制性，他们也没有兴趣购买较小的水果。Reynolds认为种植者应该专注于质量和更好的口味品种。消费者和零售商都认为粉桃
Over 200 consumers and produce buyers representing 15 major supermarkets were interviewed in 1992 to determine factors considered in peach and nectarine selection and interest in fruit below marketing order minimum sizes. Fruit firmness, color and aroma are the most important characteristics consumers use to judge quality. More consumers are satisfied with the size of peaches and nectarines available in the market than are satisfied with the quality. Very few prefer smaller sized fruit and those who have purchased small prebagged fruit, believe it is inferior and a poor value. Retailers, including those marketing in lower income areas, do not find current size standards restrictive nor are they interested in purchasing smaller fruit. Retailers believe growers should focus on quality and better tasting varieties. Both consumers and retailers consider mealy peaches