The Effects of Similarity on Charitable Giving in Donor–Donor Dyads: A Systematic Literature Review
The Effects of Similarity on Charitable Giving in Donor–Donor Dyads: A Systematic Literature Review
复制标题
捐赠者-捐赠者二元组中相似性对慈善捐赠的影响：系统文献综述
DOI：
10.1007/s11266-019-00165-w
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
S. Konrath
中科院分区：
文献类型：
--
作者：
Yuan Tian;S. Konrath
捐赠圈和校友活动是非营利性筹款活动的流行形式，可能会产生积极的同伴效应，从而促进类似个人之间的慈善捐赠。然而，在相似的人面前，个人是否总是会付出更多？大多数研究发现，捐赠者-律师和捐赠者-接受者二人组中的相似个体之间具有积极的社会影响。然而，在捐赠者与捐赠者的二元关系中，社会影响力对慈善捐赠的影响是复杂的。个人的捐赠可能会受到其他捐赠者捐赠的积极或消极影响。这篇系统文献综述（35 项合格研究）调查了个人的慈善捐赠如何受到他人捐赠的影响。它的主要贡献是通过重要的心理结构（相似性）提出了一种新的慈善捐赠决策机制，从而扩展了先前的文献。它还确定了五个关键因素，有助于解释两种慈善捐赠指标（捐赠倾向和捐赠金额）相似效应的不一致结果。它还有助于确定文献差距，提出未来的研究方向，并为筹款实践提供重要影响。
Giving circles and alumni campaigns are popular forms of nonprofit fund-raising practice that may lead to positive peer effects that promote charitable giving among similar individuals. However, do individuals always give more in the presence of similar others? Most research finds a positive social influence among similar individuals in donor–solicitor and donor–recipient dyads. However, in donor–donor dyads, the effects of social influence on charitable giving are mixed. Individuals’ giving can be positively or negatively affected by other donors’ giving. This systematic literature review (35 eligible studies) investigates how individuals’ charitable giving is affected by the giving of others. Its major contribution is to extend the previous literature by proposing a new mechanism of decision making in charitable giving through an important psychological construct (similarity). It also identifies five critical factors that could help to explain inconsistent findings of similarity effects on two measures of charitable giving (giving propensity and giving amount). It also contributes to identifying a literature gap, suggesting future research directions, and providing important implications to fund-raising practice.
影响因子：
3.5
作者：
Liviatan, Ido;Trope, Yaacov;Liberman, Nira
通讯作者：
Liberman, Nira