Knowledge and the Prediction of Behavior: The Role of Information Accuracy in the Theory of Planned Behavior
Knowledge and the Prediction of Behavior: The Role of Information Accuracy in the Theory of Planned Behavior
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DOI：
10.1080/01973533.2011.568834
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发表时间：
2011-01-01
影响因子：
2.4
通讯作者：
Cote, Nicole Gilbert
中科院分区：
文献类型：
--
作者：
Ajzen, Icek;Joyce, Nicholas;Cote, Nicole Gilbert
目前的研究结果质疑了一个共同的假设，即充分了解情况是采取有效行动产生预期结果的先决条件。在研究1（N=79）中，环境知识对节能没有影响，在研究2（N=79）中，酒精知识与饮酒行为无关。这种令人失望的相关性可能是由于不适当地关注信息的准确性，而牺牲了信息与行为的相关性和对行为的支持。研究3（N=85）获得了知识和亲穆斯林行为之间的正相关，但研究4（N=89）证实了这一命题，即这种相关性的出现，因为对知识测试的反应反映了潜在的态度。研究4还表明，通过适当地选择知识测试的问题，相关性可以变得积极或消极。计划行为理论（Ajzen，1991），其重点是具体的行动，预测的意图和行为在所有四个研究。
The results of the present research question the common assumption that being well informed is a prerequisite for effective action to produce desired outcomes. In Study 1 (N=79), environmental knowledge had no effect on energy conservation, and in Study 2 (N=79), alcohol knowledge was unrelated to drinking behavior. Such disappointing correlations may result from an inappropriate focus on accuracy of information at the expense of its relevance to and support for the behavior. Study 3 (N=85) obtained a positive correlation between knowledge and pro-Muslim behavior, but Study 4 (N=89) confirmed the proposition that this correlation arose because responses on the knowledge test reflected underlying attitudes. Study 4 also showed that the correlation could become positive or negative by appropriate selection of questions for the knowledge test. The theory of planned behavior (Ajzen, 1991), with its focus on specific actions, predicted intentions and behavior in all four studies.