FACTORS AFFECTING CONSUMERS' BELIEFS ABOUT AQUACULTURE
FACTORS AFFECTING CONSUMERS' BELIEFS ABOUT AQUACULTURE
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DOI：
10.1080/13657305.2012.649047
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发表时间：
2012-01-01
影响因子：
3.9
通讯作者：
Luna, Ladislao
中科院分区：
文献类型：
--
作者：
Fernandez-Polanco, Jose;Luna, Ladislao
自新世纪开始以来，食品收获方法的信念在消费者购买决策中的重要性日益增加。本文测试了可能影响消费者对水产养殖作为食品生产方法的信念和态度的不同因素。个人的人口统计学特征，购买地点和通用广告的可信度，是其影响的因素，使用两个独立的样本在连续几年进行了测试。从一组规模记录不同的信念，水产养殖及其产品的因子指数被用作因变量在两个线性模型测试显着的关系，在这两年。在所有样本中，教育程度、零售形式和广告可信度似乎是影响信念指数得分的主要因素。
Beliefs about food harvesting methods have increased their importance in consumer's purchase decisions since the beginning of the new century. This article tests different factors that may affect consumers' beliefs and attitudes towards aquaculture as a method for food production. Individual's demographic characteristics, place of purchase and generic advertising credibility, are the factors whose effects were tested using two independent samples in consecutive years. A factor index from a set of scales recording different beliefs about aquaculture and its products is used as the dependent variable in two linear models testing for significant relations in both years. Educational level, retail format and advertising credibility appear to be the major factors affecting the scores of the beliefs' index in all samples.