Do Cialdini's "Principles of Influence" Motivate Safe Practices on Farms?
Do Cialdini's "Principles of Influence" Motivate Safe Practices on Farms?
复制标题
西奥迪尼的“影响原则”是否能促进农场的安全实践？
DOI：
10.1080/1059924x.2021.1950591
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发表时间：
2022
影响因子：
2.4
通讯作者：
Jenkins,PaulL
中科院分区：
文献类型：
--
作者：
Tinc,PamelaJ;Sorensen,JulieA;Goodspeed,MeganM;Jenkins,PaulL
在农场，动力输出装置 (PTO) 传动系统会造成致命和非致命伤害的严重风险。 PTO 屏蔽可以防止此类伤害；然而，农场人口往往没有充分利用这一资源。本研究旨在评估七项影响力活动及其改变对 PTO 屏蔽态度的能力，以鼓励可持续的行为改变。纽约州北部的七个农业县实施了七种基于共同影响原则（喜欢、社会认同、权威、一致性、互惠和稀缺性）的策略。事前和事后测试的重点是屏蔽行为和态度，以及影响策略的存在，用于评估这些干预措施带来的变化。从基线到后续，影响策略的存在几乎没有变化。此外，同一时期内对 PTO 屏蔽的行为或态度没有显着变化，这表明干预措施未能创造变化。这项研究的结果支持了过去在农场增加 PTO 防护罩使用的努力中发现的挑战，并强调需要采取更密集、更有针对性的干预措施。未来的研究可以利用这些经验教训来制定更强有力的干预措施以改善结果。
On farms, power take-off (PTO) drivelines pose serious risks in terms of both fatal and non-fatal injuries. PTO shielding can prevent such injuries; however, is often underutilized by the farm population. This study aims assesses seven influence campaigns and their ability to change attitudes toward PTO shielding in order to encourage sustainable behavior change. Seven strategies based on common principles of influence (liking, social proof, authority, consistency, reciprocity, and scarcity) were implemented in seven agricultural counties in upstate New York. Pre- and post- tests focused on shielding behaviors and attitudes, as well as the presence of the influence strategies, were used to assess changes resulting from these interventions. Little change in the presence of influence strategies was noted from baseline to follow-up. Additionally, there were no significant changes in behavior or attitude toward PTO shielding in the same time period, indicating the failure of the interventions to create change. The findings of this study support the challenges identified in past efforts to increase the use of PTO shields on farms and highlight the need for more intensive, focused interventions. Future studies can use these lessons to develop more robust interventions for improved outcomes.