Sensegiving in entrepreneurial contexts: The use of metaphors in speech and gesture to gain and sustain support for novel business ventures
Sensegiving in entrepreneurial contexts: The use of metaphors in speech and gesture to gain and sustain support for novel business ventures
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DOI：
10.1177/0266242610364427
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发表时间：
2012-05-01
影响因子：
7.1
通讯作者：
Cienki, Alan
中科院分区：
文献类型：
--
作者：
Cornelissen, Joep P.;Clarke, Jean S.;Cienki, Alan
为新企业获得和维持支持是一个重要但困难的创业过程。以前关于这个主题的研究一般集中在那些创建新企业的社会能力和社会资本，以及他们将自己的企业与新企业的集体规范相结合的能力，这些规范是合理的，可接受的和合法的。我们认为，意义赋予-沟通的能力，一个有意义的过程中的企业-投资者和员工也可能发挥直接作用，实现支持的企业。基于对两个正在创建新企业的人的微观民族志研究，我们展示了他们如何在真实的时间内向他人传达意义，不仅涉及他们的言语，还涉及他们的手势。总的来说，我们发现的证据表明，在早期阶段的商业化的风险，隐喻在言语和手势始终被用来强调机构和控制和可预测性和理所当然的一个新的企业。
Gaining and sustaining support for novel ventures is a vital yet difficult entrepreneurial process. Previous research on this topic has generally focused on the social competence and social capital of those creating new ventures, and their ability to align their ventures, with collective norms of novel ventures as sensible, acceptable and legitimate. We suggest that sensegiving - the ability to communicate a meaningful course for a venture - to investors and employees may also play a direct role in achieving support for a venture. Based upon a micro-ethnographic study of two individuals who were in the process of creating new ventures, we demonstrate how they give sense, to others in real time that involve not just their speech but also their gestures. Overall, we find evidence that in the early stages of the commercialization of a venture, metaphors in both speech and gesture are consistently used to emphasize agency and control and the predictability and taken-for-grantedness of a novel venture.