Estimating Market Power in a Two-Sided Market: The Case of Newspapers
Estimating Market Power in a Two-Sided Market: The Case of Newspapers
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估计双边市场中的市场力量：报纸的案例
DOI：
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
L. Filistrucchi
中科院分区：
文献类型：
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作者：
Elena Argentesi;L. Filistrucchi
报业是一个双边市场：读者市场和广告市场通过市场间的网络外部性紧密联系在一起。我们估计在意大利报纸行业的市场力量，通过建立一个结构模型，其中包括对差异化产品的需求估计，在市场的两侧，利润最大化的出版公司考虑到它们之间的相互作用。我们要解决的问题是，所观察到的价格模式是否与竞争企业的利润最大化行为相一致，或者是由某种形式的（隐性或显性）协调实践驱动的。版权所有© 2007约翰威利父子有限公司。
The newspaper industry is a two-sided market: the readers market and the advertising market are closely linked by inter-market network externalities. We estimate market power in the Italian newspaper industry by building a structural model which encompasses a demand estimation for differentiated products on both sides of the market and where profit maximization by the publishing firms takes into account the interaction between them. The question that we address is whether the observed price pattern is consistent with profit-maximizing behaviour by competing firms or is instead driven by some form of (tacit or explicit) coordinated practice. Copyright © 2007 John Wiley & Sons, Ltd.