Breast Cancer Voices on Pinterest: Raising Awareness or Just an Inspirational Image?
Breast Cancer Voices on Pinterest: Raising Awareness or Just an Inspirational Image?
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DOI：
10.1177/1090198119863774
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发表时间：
2019-12-01
影响因子：
4.2
通讯作者：
Fuemmeler, Bernard F.
中科院分区：
文献类型：
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作者：
Miller, Carrie A.;Guidry, Jeanine P. D.;Fuemmeler, Bernard F.
公众越来越多地在网上搜索和讨论健康信息，但很少有研究调查视觉社交媒体平台上与乳腺癌相关的帖子。为了揭示视觉社交媒体平台Pinterest上以癌症为主题的帖子，这项研究分析了476个与乳腺癌相关的帖子（也被称为“钉”）的随机样本。通过定量的内容分析，图钉被编码为包含的视觉和文本信息类型以及用户与图钉的互动（即，图钉和评论的频率）。这项新颖的研究支持Pinterest作为与乳腺癌相关的健康交流场所的当前使用和潜在的未来效用。研究结果对Pinterest上旨在降低女性乳腺癌风险的未来健康促进项目的发展具有重要意义。
The public increasingly searches for and discusses health information online, but few studies have examined breast cancer-related posts on visual social media platforms. To shed light on cancer-focused posts on the visual social media platform Pinterest, this study analyzed a random sample of 476 breast cancer-related posts (also referred to as "pins"). Using a quantitative content analysis, pins were coded for type of visual and textual information included and user engagement with pins (i.e., frequency of repins and comments). This novel research supports the current use and potential future utility of Pinterest as a venue for health communication related to breast cancer. Study results have important implications for the development of future health promotion programs on Pinterest aimed at reducing breast cancer risk among women.