Passenger Air Service Development Techniques
Passenger Air Service Development Techniques
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客运航空服务开发技术
DOI：
10.17226/14309
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
Steven C. Martin
中科院分区：
文献类型：
--
作者：
Steven C. Martin
机场管理人员和有兴趣在小社区保留现有和/或吸引新的商业航空服务的地方政府代表应该对本指南感兴趣。它提供了关于小型社区使用的航空服务发展（ASD）技术、工具和计划的信息，包括最低收入保证、保证机票购买（即旅行银行）、成本补贴、营销和广告以及非金融（即实物）捐助等。这本指南分为两个主要部分。第一部分讨论了ASD的背景，特别是美国航空业的财务状况以及小型社区在保留或增强其商业航空服务方面面临的基本潜在竞争挑战。第二部分讨论了社区如何应对这些挑战，并描述了ASD项目的基本组成部分和工具。该指南旨在帮助小型社区开发和执行ASD项目。
This guidebook should be of interest to airport managers and local government representatives interested in retaining existing and/or attracting new commercial air service in small communities. It provides information on the air service development (ASD) techniques, tools, and programs that smaller communities have used, including minimum revenue guarantees, guaranteed ticket purchases (i.e., travel banks), cost subsidies, marketing and advertising, and non-financial (i.e., in-kind) contributions, among others. The guidebook is organized into two major sections. The first section discusses the context for ASD, particularly the financial condition of the U.S. aviation industry and the basic underlying competitive challenges that small communities face in retaining or enhancing their commercial air service. The second section discusses how communities can address those challenges, and describes the basic components and tools of an ASD program. The guidebook is intended to help small communities develop and execute an ASD program.