Approaches to accelerating product and process development
Approaches to accelerating product and process development
复制标题
加速产品和工艺开发的方法
DOI：
10.1111/1540-5885.420081
复制
发表时间：
1987
影响因子：
10.5
通讯作者：
B. Gold
中科院分区：
文献类型：
--
作者：
B. Gold
组织如何缩短新产品开发过程的长度？这无疑是当今管理者面临的关键问题之一。一个重要的目标是尽早进入市场，在此过程中最大限度地提高竞争优势。Bela Gold利用他在众多行业中的产品和工艺开发经验，确定了加速开发的八种方法。根据他的实地研究，他简要地评估了每一种方法的潜力、局限性和风险，然后讨论了一种更有前途的策略的含义。
How can organizations shorten the length of the new products development process? This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. Bela Gold draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.