USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS
USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS
复制标题
使用价值观列表 (LOV) 了解消费者
DOI：
10.1108/eb024742
复制
发表时间：
1988
影响因子：
3.9
通讯作者：
P. Kennedy
中科院分区：
文献类型：
--
作者：
L. Kahle;P. Kennedy
Research on social values has been shown to be beneficial in market segmentation. This article describes the List of Values (LOV), a methodology that may allow comparison and contrast of values. Details of the methodology and recent research using it are described, and data analysis strategies are discussed.
