International Conference on Information Systems ( ICIS ) 2010 RATING SCALES FOR COLLECTIVE INTELLIGENCE IN INNOVATION COMMUNITIES : WHY QUICK AND EASY DECISION MAKING DOES NOT GET IT RIGHT

International Conference on Information Systems ( ICIS ) 2010 RATING SCALES FOR COLLECTIVE INTELLIGENCE IN INNOVATION COMMUNITIES : WHY QUICK AND EASY DECISION MAKING DOES NOT GET IT RIGHT
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发表时间:
2017
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通讯作者:
Christoph Riedl
Christoph Riedl
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其他
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作者:
Christoph Riedl

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开放式创新方法的日益普及导致了互联网上各种创新平台的兴起,这些平台可能包含10.000个用户生成的想法。然而,一个公司的吸收能力是有限的,容纳这么多的想法,所以有一个强烈的需要机制,以确定最好的想法。扩展以往的决策管理研究,我们集中分析有效的想法评级和选择机制,在网上创新社区和潜在的解释。我们的研究采用了多方法,包括一个基于网络的评级实验,313名参与者对来自现实世界创新社区的24个想法进行了评估,数据来自一项测量参与者评级满意度的调查,以及来自独立的xpert评审团的想法评级。我们的研究结果表明,尽管它在在线创新社区中的流行使用,但诸如竖起大拇指/向下评级或5-星星评级等简单的评级机制并不能产生有效的想法,并且被多属性量表显著优于。
The increasing popularity of open innovation approa ches has lead to the rise of various innovation platforms on the Internet which might co ntain 10.000s user-generated ideas. However, a company’s absorptive capacity is limited regardin g such an amount of ideas so that there is a strong need for mechanism to identify the best idea s. Extending previous decision management research we focus on analyzing effective idea ratin g and selection mechanisms in online innovation communities and underlying explanations. Using a multi-method approach our research comprises a web-based rating experiment wi th 313 participants evaluating 24 ideas from a real-world innovation community, data from a surv ey measuring rating satisfaction of participants, and idea ratings from an independent xpert jury. Our findings show that, despite its popular use in online innovation communities, simpl e rating mechanisms such as thumbs up/down rating or 5-star rating do not produce valid idea r nkings and are significantly outperformed by the multi-attribute scale.