International Conference on Information Systems ( ICIS ) 2010 RATING SCALES FOR COLLECTIVE INTELLIGENCE IN INNOVATION COMMUNITIES : WHY QUICK AND EASY DECISION MAKING DOES NOT GET IT RIGHT
International Conference on Information Systems ( ICIS ) 2010 RATING SCALES FOR COLLECTIVE INTELLIGENCE IN INNOVATION COMMUNITIES : WHY QUICK AND EASY DECISION MAKING DOES NOT GET IT RIGHT
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发表时间:
2017
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通讯作者:
Christoph Riedl
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作者:
Christoph Riedl
The increasing popularity of open innovation approa ches has lead to the rise of various innovation platforms on the Internet which might co ntain 10.000s user-generated ideas. However, a company’s absorptive capacity is limited regardin g such an amount of ideas so that there is a strong need for mechanism to identify the best idea s. Extending previous decision management research we focus on analyzing effective idea ratin g and selection mechanisms in online innovation communities and underlying explanations. Using a multi-method approach our research comprises a web-based rating experiment wi th 313 participants evaluating 24 ideas from a real-world innovation community, data from a surv ey measuring rating satisfaction of participants, and idea ratings from an independent xpert jury. Our findings show that, despite its popular use in online innovation communities, simpl e rating mechanisms such as thumbs up/down rating or 5-star rating do not produce valid idea r nkings and are significantly outperformed by the multi-attribute scale.